- GA4 Obfuscated Sample Ecommerce Dataset: Obfuscated Google Analytics 4 dataset emulating a web ecommerce implementation of the Google Merchandise Store.
- Acquired Users Metric: Builds an audience of users acquired via a specific Source, Medium, and Campaign name.
- Frequently Active Users Metric: Builds an audience of users active on at least N of the last M days.
- Google Acquired Cohorts Metric: Builds an audience of users acquired in a specific time-window cohort filtered by Google campaign source.
- Highly Active Users Metric: Builds an audience of users active for more than N minutes in the last M days.
- N-Day Active Users Metric: Builds an audience of users active in the last N days based on engagement_time_msec.
- N-Day Inactive Users Metric: Builds an audience of users active in the last M days who have not been active in the last N days.
- Purchasers Audience Metric: Computes the count or list of users who have completed a purchase or in-app purchase.
- GA4 Events Export: Google Analytics 4 event-level daily sharded export tables containing user interaction logs.
Concept tag Status: stable
ga4
ga4 tag
Markdown file ga4.md