GA4 Obfuscated Sample Ecommerce Dataset: Obfuscated Google Analytics 4 dataset emulating a web ecommerce implementation of the Google Merchandise Store.

Acquired Users Metric: Builds an audience of users acquired via a specific Source, Medium, and Campaign name.

Frequently Active Users Metric: Builds an audience of users active on at least N of the last M days.

Google Acquired Cohorts Metric: Builds an audience of users acquired in a specific time-window cohort filtered by Google campaign source.

Highly Active Users Metric: Builds an audience of users active for more than N minutes in the last M days.

N-Day Active Users Metric: Builds an audience of users active in the last N days based on engagement_time_msec.

N-Day Inactive Users Metric: Builds an audience of users active in the last M days who have not been active in the last N days.

Purchasers Audience Metric: Computes the count or list of users who have completed a purchase or in-app purchase.

GA4 Events Export: Google Analytics 4 event-level daily sharded export tables containing user interaction logs.