Reference

• Average Pageviews - The average number of pageviews per user.
• Average Spend Per Purchase Session By User - The average amount of money spent per purchase session for each individual user.
• Average Transactions Per Purchaser - The average number of transactions made by purchasers.
• Day Count - Total number of unique days.
• Event Count - Total number of events.
• New User Count - The number of unique users who triggered a first_visit or first_open event.
• Overall Average Spend Per Purchase Session - The overall average amount spent across all unique purchase sessions.
• User Count - Total number of unique users.