---
type: tag
title: ga4
---

- [GA4 Obfuscated Sample Ecommerce Dataset](../datasets/ga4_obfuscated_sample_ecommerce.md): Obfuscated Google Analytics 4 dataset emulating a web ecommerce implementation of the Google Merchandise Store.

- [Acquired Users Metric](../references/metrics/acquired_users.md): Builds an audience of users acquired via a specific Source, Medium, and Campaign name.

- [Frequently Active Users Metric](../references/metrics/frequently_active_users.md): Builds an audience of users active on at least N of the last M days.

- [Google Acquired Cohorts Metric](../references/metrics/google_acquired_cohorts.md): Builds an audience of users acquired in a specific time-window cohort filtered by Google campaign source.

- [Highly Active Users Metric](../references/metrics/highly_active_users.md): Builds an audience of users active for more than N minutes in the last M days.

- [N-Day Active Users Metric](../references/metrics/n_day_active_users.md): Builds an audience of users active in the last N days based on engagement\_time\_msec.

- [N-Day Inactive Users Metric](../references/metrics/n_day_inactive_users.md): Builds an audience of users active in the last M days who have not been active in the last N days.

- [Purchasers Audience Metric](../references/metrics/purchasers.md): Computes the count or list of users who have completed a purchase or in-app purchase.

- [GA4 Events Export](../tables/events_.md): Google Analytics 4 event-level daily sharded export tables containing user interaction logs.