---
type: Reference
resource: https://developers.google.com/analytics/bigquery/basic-queries
title: Average Pageviews
description: The average number of pageviews per user.
tags:
- metric
timestamp: '2026-05-28T22:51:43+00:00'
---

The average number of pageviews per user.

```sql
SUM(page_view_count) / COUNT(*)
-- where page_view_count is COUNTIF(event_name = 'page_view') per user
```

# Citations
- https://developers.google.com/analytics/bigquery/basic-queries