# Knowledge Bundle

## index

- [index.md](index.md): Knowledge bundle index

## datasets

- [index.md](datasets/index.md): Index of datasets
- [GA4 Obfuscated Sample Ecommerce Dataset](datasets/ga4_obfuscated_sample_ecommerce.md): Obfuscated Google Analytics 4 dataset emulating a web ecommerce implementation of the Google Merchandise Store.

## references

- [index.md](references/index.md): Index of references

## references/metrics

- [index.md](references/metrics/index.md): Index of references/metrics
- [Acquired Users Metric](references/metrics/acquired_users.md): Builds an audience of users acquired via a specific Source, Medium, and Campaign name.
- [Frequently Active Users Metric](references/metrics/frequently_active_users.md): Builds an audience of users active on at least N of the last M days.
- [Google Acquired Cohorts Metric](references/metrics/google_acquired_cohorts.md): Builds an audience of users acquired in a specific time-window cohort filtered by Google campaign source.
- [Highly Active Users Metric](references/metrics/highly_active_users.md): Builds an audience of users active for more than N minutes in the last M days.
- [N-Day Active Users Metric](references/metrics/n_day_active_users.md): Builds an audience of users active in the last N days based on engagement\_time\_msec.
- [N-Day Inactive Users Metric](references/metrics/n_day_inactive_users.md): Builds an audience of users active in the last M days who have not been active in the last N days.
- [Purchasers Audience Metric](references/metrics/purchasers.md): Computes the count or list of users who have completed a purchase or in-app purchase.

## tables

- [index.md](tables/index.md): Index of tables
- [GA4 Events Export](tables/events_.md): Google Analytics 4 event-level daily sharded export tables containing user interaction logs.